Indian fusion wear brand Global Desi has launched its second stand alone store at Bangalore's 1-MG Mall. Spread across 1400 sq.ft., the store exhibits a collection of Indo-western apparels inspired by traditional Indian motifs. The collection is an assortment of fresh pastels and prints. In near future, the brand also plans to introduce accessories like footwear, stoles and bags in stores, blending rural concepts and prints for the contemporary women.
Speaking on the occasion of the launch, Mukesh Sawlani, Managing Director, And Designs India Ltd said, "We plan to expand the brand across various tier I and tier II cities in the next 2 years. Based on the overwhelming response we have been receiving from Bangalore, we are planning to come up with more stores soon. By the virtue of the exceptional value and experience offered, we look forward to the new store being the most preferred shopping destination for the customers in this area".
Global Desi is retailed through over 180 points of sale, which include 35 exclusive stores and 73 other established shop-in-shops like Lifestyle, Kapsons, Pantaloons, Central and Shoppers Stop to name a few. The brand's future plans are to provide stylish clothes at value prices and to expand aggressively by reaching 50 exclusive stores in the next 2 years and also by increasing their visibility at shop-in-stores
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