Esha Gupta has two much fun

 

It isn't often that Bollywood actor Esha Gupta makes a pit stop in Bangalore.So when the model turned-actor came to the Garden City recently for a spot of retail therapy,she made sure she headed to the newest Splash outlet at Phoenix Marketcity in Whitefield.Esha inaugurated the second Splash store in Bangalore along with Raza Beig,CEO Splash & ICONIC and Kabir Lumba MD,Lifestyle International Pvt.Ltd 

With the launch of this store,Splash also unveiled the new store design.The store is spread across 9,000 square feet.Its new showcasing of merchandise and in-store design elements aims to engage the customer.Based on the concept and philosophy of Fashionism merging fashion and creativity the interiors of this Splash store are in line with the global Splash imagery.While white and black are the two prominent colours throughout the store,there are vibrant bursts of neon green and grey on the ceiling,wall and floors,imbuing a vibrant feel to the store.The signature logo of Splash the barcode has been used across the store as the binding theme reinforcing the brand identity through visual elements.

Also unveiled on the occasion was the new Splash Uni-brand concept,which provides customers the ease of browsing seamlessly across various categories and sections Splash Youth,Splash Smart,Splash DNM,Splash Formals,Splash Accessories,etc.Alongside this,a gamut of international brands like UCLA,Kappa,Smiley,Free Authorities and Being Human will shortly be housed.Splashs Fashion 365 which ushers in the new Autumn-Winter collection binds a range of attire that creates a style statement.

Commenting on the store launch,Raza said,Splash shares a very special bond with Bangalore as we find the customer here highly evolved in the understanding of fashion and the latest trends.As a brand that is globally renowned for its high fashion and versatile appeal,we have received tremendous response from customers here.With the opening of our new store,we are giving our customers in the city another touch point where they can shop for their favourite brand from.To further enhance the shopping experience,the product portfolio and the store look have been revamped in line with our new international image.We feel this new approach has increased the customer-friendly appeal of the store and offers easy accessibility and a convenient display of all products,making shopping in Splash a special experience.